Academic qualification

  • MBA, MCOM, NET (Management), PhD (pursuing, Nagaland University)

Specialisation

  • Marketing Management, Human Resource Management.

Course engagements

  • Undergraduate Courses: Principles of Marketing, Advertising and Personal Selling, Human Resource Management, Compensation Management.
  • Postgraduate Studies: Strategic Management, International Business Operations, Marketing Management.

Others

  • Member, Women Development Cell
  • Member, Magazine Committee
  • Nodal Officer, Gender Champions 
  • Academic Counsellor, IGNOU Study Centre
  • Life Member of NEICMA (North East India Commerce and Management Association) 

Paper presentations:

  • “Consumer Behaviour and Selling Strategies of Car Dealers During the Pandemic: A Case Study” National Seminar organised by Department of Business Administration, Gauhati University on 3rd September 2021.
  • “A Systematic Literature Review on the Purchase of Local Goods” Multidisciplinary International Seminar organised by Ramaiah Institute of Business Studies in association with TOUCAN Research and Development, Bengaluru, Karnataka on 26th June 2022.
  • “Effects of Branding on Consumer Buying Behaviour: A Study on Rural Products in Nagaland.” NABARD sponsored a one day National Seminar organised by Department of Economics and Management Studies, C-Edge College in collaboration with Unity College, Dimapur on 21st October 2022.
  • “Smart Sustainable Cities: A Case Study of Kohima Town.” Two day International Conference organised by Amity Business School at Amity University Haryana, Gurugram on 16th December 2022.
  • “A Study on the Local Goods Market of Nagaland.” National Seminar sponsored by NABARD and organised by Department of Commerce, Livingstone Foundation International College, Dimapur on 3rd March 2023.

Publications:

Journals 

  • “Effects of Brand Perception, Brand Awareness and Brand Association on Consumer Behaviour towards Local Products of Nagaland” in the journal “International Journal for Research in Engineering Application & Management:” Volume 8, Issue 12, DOI: 10.35291/2454-9150.2023.0064 (March 2023).

Book Proceedings

  • “Consumer Behaviour and Selling Strategies of Car Dealers During the Pandemic: A Case Study” in the publication “Business Practices in the Age of Innovation, Disruption and Sustainability:” Volume 2, ISBN: 978-93-91355-56-2 (April 2022).

Faculty Development ProgramTraining/Workshop:

Refresher Course

  • “Refresher Course in Commerce” from Swayam Arpit Online (16 weeks: October 2019-February 2020).

FDP

  • One week (8th to 14th June 2020) FDP on “Open-Source Tools for Research” from Teaching Learning Centre, Ramanujan College, University of Delhi.
  • One week (8th to 14th July 2020) Online FDP on “Learning Management Systems & Open Educational Resources” from Department of Teacher Education, Nagaland University.

Workshop

Three day  (15th to 17th May 2020) Online Workshop on “Effective and Efficient Online Teaching in the Age of Corona, A Hands-on Workshop” from Teaching Learning Centre, IIT Bombay.

  • One week (18th to 24th August 2020) Online Workshop on “Data Analysis using SPSS & R” organised by the Department of Statistics, Gauhati University, Assam.

Additional information:

  • Rapporteur, NABARD sponsored a one day National Seminar organised by Department of Economics and Management Studies, C-Edge College in collaboration with Unity College, Dimapur on 21st October 2022.

Coordinator, ICSSR sponsored a two day National Seminar organised by Department of Commerce, Unity College, Dimapur on 3rd – 4th November 2023.